The process begins with identifying your market and finding your niche. Next, you can begin to build a marketing program, developing promotions (several successful models are presented) and advertising.
When clients call, you'll learn how to ensure a session is booked and how to make the most of a pre-session consultation. Tips for designing sales-boosting shooting sessions are also included. Next, you'll learn how your proofing techniques can impact your sales and get album design tips to increase your bottom line.
Packed with practical techniques from professional photographers, sample forms and letters, and beautiful images, this book will prove invaluable to digital photographers.
-????Identifying your niche in the market so you can target your efforts
-????Designing effective referral programs and promotions to keep clients coming back year after year
-????Making the most of your advertising effortsƒ?ø???? from e-commerce and website design to direct mail and business displays
-????Boosting your interpersonal skills for more effective consultations
-????Sample scripts and letters for seamless phone and e-mail communication with prospective clients
-????Proofing and product-presentation tips for maximizing your sales
8.5 x 11, 128 pages, 110 full-color photos
Kathleen Hawkins taught Business Administration as a university professor, and has proudly helped to develop the wedding industry in her community, serving as the President of the Wedding Professionals of Central Florida (WPCF).
Hours of OperationMonday thru Friday 8:30am to 5:00pm Pacific Standard Time
Toll Free 800.466.1755
Rush Orders, Expedited and Out of Country ShippingPlease call our customer service department at 800.466.1755
Unless otherwise noted all orders ship via USPS priority mail except oversized items will ship UPS.
We cannot ship a tube larger than 6 feet internationally.
Custom OrdersWhen you have completed your purchase our graphics department will send you an artist proof
within 24 to 48 business hours. Once you have approved your proof your order will then
go into production which takes 7 to 10 business days.
Muslin OrdersMuslin takes 6 to 8 weeks for production.
Heavyweight Cloth, Lightweight Cloth, Floor Drops and CanvasHeavyweight Cloth, Lightweight Cloth, and Floor Drops take 7 to 10 business days for production.
Vinyl and Poly-NylonVinyl and Poly-Nylon take 7 to 10 business days for
Returns PolicyDue to the nature of our products, we can only offer store credit and replacement orders.
NO refunds for returned items.
We will not accept returns for custom items, seasonal items, CDs, DVDs or other media
All returns must be made within 14 business days of receiving your merchandise.
Restocking fees may apply for backdrops and props.
Shipping costs cannot be refunded.
Shipping PolicyOrders are processed Monday through Friday.
Orders are not processed or shipped on weekends or holidays.
Please keep this in mind when ordering.
We will notify you if there is an issue with filling your order.
Shipping fees are based on your order's weight, destination and shipping method.
Shipping times are not guaranteed.
We make every effort to get your merchandise to you as soon as possible.
Quality workmanship takes time, so please be patient.
Please be aware that ordered items may arrive in separate boxes.