BOOK-1862 Kathleen Hawkins Marketing - $ 34.95 $ 33.95

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$ 33.95
Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top-notch sales skills. In this book, Kathleen Hawkins shows you how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits. Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, you'll learn how to thrive financially while creating the images you love.

FEATURES:

- Determining your target demographic and finding ways to reach these clients

- Tips for creating customer loyalty

- How product bundling and relationship marketing can boost your bottom line

- Amplifying your product line to create luxury appeal

- Web-site and e-mail dos and don'ts for reaching your clients more effectively

SPECS:
8.5 X 11, paperback, 175 full-color images, 128 pgs.

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