Albums are the most profitable product offered by wedding photographers, but also one of the most complicated to design, assemble and market. In this book, Bob Coates takes you inside the process, showing you the possibilities and offering suggestions for enhancing your bottom line. In each chapter, one photographer, carefully selected from among the best in the industry, discusses the creative choices they make for each design and how they market their work. By following along with these proven practices and techniques, photographers in all demographics can learn how to give their clients the "upscale" feel that results in happier customers and bigger sales.
- Shooting the wedding images with the album in mind
- Editing images and arranging them to tell the story of the day
- Designing creative page layouts that reflect the spirit and tastes of the bride and groom
- Selecting from among the many album products on the from traditional books to magazine-style digital albums
ABOUT THE AUTHOR:
Bob Coates is a professional wedding photographer and a regular contributor to Rangefinder magazine.
8.5 X 11, paperback, 175 color photos and diagrams, 128 pgs.
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