by Jennifer Emery
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a ƒ?ø????hookƒ?ø??ƒ?ø????a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns.
Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work.
Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
Hours of OperationMonday thru Friday 8:30am to 5:00pm Pacific Standard Time
Toll Free 800.466.1755
Rush Orders, Expedited and Out of Country ShippingPlease call our customer service department at 800.466.1755
Unless otherwise noted all orders ship via USPS priority mail except oversized items will ship UPS.
We cannot ship a tube larger than 6 feet internationally.
Custom OrdersWhen you have completed your purchase our graphics department will send you an artist proof
within 24 to 48 business hours. Once you have approved your proof your order will then
go into production which takes 7 to 10 business days.
Muslin OrdersMuslin takes 6 to 8 weeks for production.
Titanium Cloth, Platinum Cloth, Candy Floors and CanvasTitanium Cloth, Platinum Cloth and Candy Floors take 7 to 10 business days for production.
Candy Sticks, Candy Drops, Baby Drops and Dura DropsCandy Sticks, Candy Drops, Baby Drops and Dura Drops take 7 to 10 business days for
Returns PolicyDue to the nature of our products, we can only offer store credit and replacement orders.
NO refunds for returned items.
We will not accept returns for custom items, seasonal items, CDs, DVDs or other media
All returns must be made within 14 business days of receiving your merchandise.
Restocking fees may apply for backdrops and props.
Shipping costs cannot be refunded.
Shipping PolicyOrders are processed Monday through Friday.
Orders are not processed or shipped on weekends or holidays.
Please keep this in mind when ordering.
We will notify you if there is an issue with filling your order.
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Quality workmanship takes time, so please be patient.
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